Today I watched this great inspiring video on TED (included below). Simon Sinek, a marketing consultant, talks about the Golden Circle, which is his model of explaining why some have success and others don’t. The Golden Circle concept consists of three circles of which the first one represents the ‘Why’, the second one the ‘How’ and the last one the ‘What’.

Simon’s most important message is that successful action always follows inspiration, and not the other way around. There is not enough action in the world to make someone believe or get inspired. He gives some great examples of the success of Apple, the Wrigth Brothers  and Martin Luther King and explains by the concept of the Golden Circle why they were successful and others not.

When people get inspired, they start to believe in the cause. Important is here that people do not believe in the cause for another, but for themselves. They believe the cause makes them feel better and more successful. And that is exactly what the Golden Circle concept is all about.

Enjoy the inspiring talk from Simon Sinek:

Related Posts